Reuters reported that Apple (AAPL.US) has launched a huge discount campaign on its official shop on Tmall, in the face of fierce competition in the market. Apple is now offering discounts of up to RMB2,300 (US$318) on some iPhone models.
The sale runs from 20 to 28 May, with the iPhone 15 Pro Max 1TB being the most heavily discounted model, while other models also have significant price reductions. The discounts are even greater than those offered in February, when the highest discount was RMB1,150.
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