Taobao, the online retail platform of BABA-SW (09988.HK) +6.000 (+7.528%) Short selling $1.05B; Ratio 11.081% (BABA.US) , announced that Taobao Adstar (literal translation of "淘寶星任務"), a service of Alimama's ecology content marketing centre, has recently initiated a deep cooperation with Xingtu, a partner service platform provided by Douyin-backed Ocean Engine.
The 2 services have jointly launched the "Star Cube Plan" (literal translation of "星立方計劃"), an online solution for content marketing along the whole marketing chain.
It is learnt that through the programme, merchants can track in conjunction the effect of customer interest curation on Douyin and transactions on Taobao.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2024-05-17 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)
