An earlier survey of 1,800 mainland consumers on their awareness of automobile brands found that consumers placed the highest priority on safety, trustworthiness and quality, followed by value-for-money, when purchasing cars, UBS said in its research report. The broker pointed out that BYD COMPANY (01211.HK) +5.200 (+2.154%) Short selling $512.24M; Ratio 24.791% received higher ratings for safety and trustworthiness than Tesla (TSLA.US) or other electric vehicle (EV) start-ups.
In terms of safety and trustworthiness, the broker opined that BYD outshone, followed by LI AUTO-W (02015.HK) +0.900 (+1.090%) Short selling $244.22M; Ratio 30.382% , NIO-SW (09866.HK) -0.200 (-0.538%) Short selling $11.96M; Ratio 24.938% , and XPENG-W (09868.HK) +1.400 (+4.236%) Short selling $57.42M; Ratio 8.752% .
As to value-for-money, UBS said, among mass market brands, BYD received the highest rating, while General Motors (GM.US) had the lowest. In the high-end market, LI AUTO-W was rated as having the highest value for money, while BMW (BMWYY.US) was rated the lowest.
UBS was bullish on BYD's shares, thanks to its leading position in terms of global technology and cost. At the same time, fueled by strong export momentum, there will be room for growth in the export of GWMOTOR (02333.HK) +0.160 (+1.299%) Short selling $37.35M; Ratio 15.254% 's upgraded product structure. Among the start-up automakers, LI AUTO-W is currently not highly valued, so its risk/ return profile is attractive.
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